When it comes to social media it seems there is an endless list of decisions we as church leaders could or should make. But the social media question I get asked more than any other is this: Should I as the pastor (or any staff member) have separate accounts from the church?
Truthfully there is no right or wrong answer here. But if you’re asking me, my answer is YES! Let me tell you why.
Over the last few years we’ve discovered that the average church that creates its own video announcements (VAs) spends a minimum of 8-16 man hours per week on the process. That is 1-2 days every single week.
There are several reasons why this process tends to be such a huge time suck, but they are all really easy to fix.
Video announcements (VAs) have been around for a few years now, but like most new things introduced to the church we’re still a long, long way from saturation.
Less than 10% of all churches are using video announcements as a tool and even fewer are using them at maximum effectiveness. But there are some very simple and practical things you can do to knock it out of the park with yourVAs.
This is that weird time of year between Christmas/Oscar season and Summer when the big studios aren’t putting out too many great movies. So weekend to weekend pickings are slim. Which is why I saw Cinderella last Friday.
I love all things Disney, but seeing as how I’m not a little girl Cinderella wasn’t high on my list of ‘must see’ movies. But we heard it was really good, and choices were limited, so off we went.
In the fall of 2013 an amazing opportunity fell right into our laps. It was something I had always wanted to do and it was the perfect definition of luck – when opportunity meets preparedness.
I get asked about this a lot and people are always amazed when I tell them the story. So at this major moment – the video just passed 4 MILLION views – I thought I would share the ‘behind the scenes’ view with you guys publicly for the first time. This is the story of how we created the Hezekiah Walker music video ‘Every Praise’.