So often when we meet with new clients and they show us their current or past marketing materials, the problem is almost always immediately obvious. Most people make the mistake of thinking that the way a marketing piece (print, online, whatever) looks is most important. Don’t get me wrong, looking good is important, but not MOST important.
The most important thing to the person you’re trying to reach is ‘can these people help me with my problem/issue/whatever?’ It’s what we call leading with the need. There’s a number of ways to do this.
Over the last couple of years I’ve had the chance to work with some amazingly talented people in the film world. Cinematographers, production assistants, makeup artists, camera operators, grips, lighting and audio guys, etc…. But the ones that really stand out to me, the ones that are incredibly impressive, are the ones that are hungry.
Talent is great, and necessary, but without hunger, it’s not worth much.
This is a guest post from my great friend Casey Graham. Casey is the CEO and founder of The Rocket Company. His book, Fundraising Rocket, can be found online at Amazon.com and fundraisingrocket.com.
When natural disasters strike, I get a lot of messages. People text me, tweet me, Facebook me, email me, etc. At some point in the message or conversation, I inevitably read this phrase: “Somebody should raise money for these people in need.”
Honestly, I think most people are hoping that I’ll raise the money. And I’m okay with that. I feel honored that people think of me when they become aware of big needs. But for a lot of reasons, it’s not always possible. So, I typically respond with a short and simple question:
Why don’t YOU raise the money?
Four years ago God laid something in our lap that we have been developing and has turned out to be one of the coolest and most rewarding things we’ve done with churches since we started in 2003. We simply refer to it as Long Term Partnerships.
The way it started was one of the coolest churches I’ve ever been around, Venture Church in MS lost their full time video/media/designer guy. They were already in the habit of outsourcing some things, knew us from some other connections and called to ask if we’d be interested in trying to make it work. We had already been working on a similar arrangement with another client and everything fell right in to place. Today, four years later, it’s been one of the most rewarding things we’ve ever done, we’ve worked with tons of churches across the country, and all of them, as well as us here at Big Picture Media, couldn’t be happier.
What is your idea worth? Absolutely nothing. Nada. Zilch. Zero. An idea alone is simply that, an idea. And trust me, everyone has them.
The only thing that makes an idea valuable is work. Time doesn’t do it. Thinking about it real hard doesn’t do it. Talking about it endlessly doesn’t do it. Only work adds value.