Pastor, if you were given the choice to impact the lives of 1,000 people or 10,000 people, which would you choose? A no-brainer, right? Maybe.
Now let me ask the question again, but this time adding in just four extra words. Pastor, if you were given the choice to impact the lives of 1,000 people (live on Sundays) or 10,000 people (online), which would you choose? If you couldn’t do both and you had to choose what would you do?
If you are a regular reader of this blog, then you know that we’re very high on encouraging churches, especially pastors, to be active bloggers. It’s one of the easiest ways to speak into the lives of your people on a more regular basis and in a way that doesn’t have to be overly preachy or super spiritual.
As powerful and effective as blogging can be, most pastors believe they just don’t have the time. But I believe that two things are true:
1) We always have time for the things that we feel are important and nothing is more important than building a great relationship with your people and leading them to live the lives they were created for.
2) A good system can make the best use of your time and make you exponentially more effective.
That said, let’s talk about some tips and techniques (or systems) that all great bloggers use to reach maximum effectiveness and efficiency.
With the explosion of social media over the last few years, many have moved away from blogging thinking it’s time had passed – HUGE MISTAKE!
The reality is that in a noisy world – Twitter, Facebook, Instagram and all of the other chatter – we need to take advantage of any opportunity to set ourselves apart, to develop our voice, and to speak into the lives of the people we are leading. Blogging is the best way to do that.