Super Bowl 50 is upon us and the buzz is turning into a deafening roar. You can’t look at anything on tv or on line without being constantly reminded that the big day is almost here.
That includes YouTube which has become THE PLACE for big advertisers to release their super secret Super Bowl ads early. But wait, isn’t the whole idea to keep it all secret and build excitement so that people will sit there through every commercial break in breathless anticipation waiting to see your ad? Not any more. Here’s why and what we can learn from this.
Now that all of the New Year’s resolution smoke has cleared – let’s face it, it’s February and 99% of those pipe dreams are already in the garbage – I want to challenge you to think about setting some very real, very tangible goals to improve your church’s communication in 2016.
More than ever, communication is one of the MOST IMPORTANT aspects of your leadership. We live in the golden age of communication, and if you’re not doing it well then your message is getting lost in the noise and clutter. But don’t worry, you’re not alone and it can easily be fixed.
Video Is The King Of Communication - Stats Don't Lie
It’s the beginning of a new year and most of us are thinking hard about what we want to accomplish in 2016, what we need to improve, to do better. For the vast majority of churches, video has got to be on that list.
The fact is that only about 1/3 of all churches use any kind of video – anywhere – anytime – ever. So when we compare that to the statistics below, well, we’ve got some work to do.
Christmas is over and we won’t be thinking about it again for at least 10 more months. But a friend of mine at a church in Kentucky (@SouthlandCC) shared this and it was too good to sit on until next November.
So take a peak, file it away, and enjoy the peace of knowing you’ve got next Christmas’ big video idea in the bag. Because let’s face it, you’re going to be ripping this off. I know I will.
I LOVED this idea because it checks all the boxes for a great video – it’s funny – it’s sweet – it’s got kids – and it’s simple. Check it out:
The end of 2015 is upon us, a great time to reflect on and celebrate all that God has done in our church over the last year and to cast vision for the next. And nothing says ‘celebration’ and ‘vision’ like passing out a paper report. Am I right?
Of course not! Paper ends up in the trash. But video ends up in our memory. And on our website. And on our Facebook, and Twitter and Instagram pages where we can watch it over and over again. And share it. So video is a no-brainer. But how do we make it great? Super simple.