6 Skills Every Communication Director Needs

In yesterday’s post we talked about how to find a great communication director for your church. Due to the mad retweet love it’s obvious this is something many of you are either currently dealing with or at least thinking about.

communication skill set

Today I want to go a step farther and talk to you about the skill set that person needs to be successful long term.

I’m excited to be part of the amazing line up of speakers for this really special online event coming up this summer on July 22nd! Click the image or the link below to sign up today! It will be a game changer for your church’s communication.

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Date: July 22, 2015
Time: 11:00-05:00 p.m.
Event: Foundations Conference
Topic: Developing A Communication Strategy
Venue: On Line
Public: Public
Registration: Click here to register.

#1 Social Media Question From Pastors

Should The Pastor Have Separate Social Media Accounts From The Church?

When it comes to social media it seems there is an endless list of decisions we as church leaders could or should make. But the social media question I get asked more than any other is this: Should I as the pastor (or any staff member) have separate accounts from the church?


Truthfully there is no right or wrong answer here.  But if you’re asking me, my answer is YES! Let me tell you why.

5 Keys To Highly Effective Video Announcements

Turn Your VAs Into 'Must See TV'

Video announcements (VAs) have been around for a few years now, but like most new things introduced to the church we’re still a long, long way from saturation.


Less than 10% of all churches are using video announcements as a tool and even fewer are using them at maximum effectiveness. But there are some very simple and practical things you can do to knock it out of the park with yourVAs.

A Question That Will Keep Every Pastor Up Tonight – 1,000 OR 10,000?

Pastor, if you were given the choice to impact the lives of 1,000 people or 10,000 people, which would you choose? A no-brainer, right? Maybe.

large crowd

Now let me ask the question again, but this time adding in just four extra words. Pastor, if you were given the choice to impact the lives of 1,000 people (live on Sundays) or 10,000 people (online), which would you choose? If you couldn’t do both and you had to choose what would you do?